Press & brand assets
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Introduction
Resources for telling the SADAIR story. Find our official wordmark, visual guidelines, and company information in one place.
These materials help journalists, collaborators, and designers represent SADAIR clearly and consistently. For interviews, brand questions, or additional materials, get in touch with our team.
Wordmark
The SADAIR wordmark is our primary signature, with distinctive letterforms drawn from Arcair Display.
Always use the supplied artwork. Its letterforms, spacing, and proportions belong together as a single mark. It stands on its own, without an accompanying symbol.
Black and white wordmarks in SVG and transparent PNG,
plus company copy and a usage guide.
Using the wordmark
One signature across different settings. Give it a clear field, room to breathe, and the proportions it was drawn with.
Clear contrast
Use black on light surfaces and white on dark ones. On photography, choose a quiet area where every letter stays visible.
Room to breathe
Leave generous space on every side. Keep text, other identities, and image details away from the lettering.
Unchanged form
Scale the supplied artwork as one piece. Keep its spacing and proportions intact, without cropping, rotation, shadows, or added effects.
Typography
Arcair Display is our brand typeface and the foundation of the SADAIR wordmark. Its nine weights run from Thin to Black, giving the same letterforms a range of presence and emphasis.
The family includes uppercase and lowercase letters, numerals, and punctuation. For logo use, choose the supplied artwork to preserve the wordmark’s exact proportions and spacing.
Beyond
Intelligence.
The brand kit includes finished logo artwork. Font files are not included.
Color
White and black give the identity its clarity. Forest green connects the wider visual system to the living world. Keep the wordmark itself black or white.
#FFFFFF#090A0A#2E7050Brand partnerships
When SADAIR appears alongside another organization, give each identity its own space and comparable visual weight. Use the original artwork for both brands and preserve their individual proportions.
For a joint announcement or co-branded material, share the proposed layout with us before publishing. A logo placement should reflect an agreed relationship, without suggesting a broader endorsement.
Writing about SADAIR
Be precise about the company, the research, and what has been demonstrated.
Company name
Write SADAIR in capitals, including in headlines and running text. Use the supplied artwork when a logo is needed. Ordinary text references can use the surrounding publication’s typeface.
Models and research
Use Personal Language Model (PLM) on first reference, then PLM. Write KRORAINA 2 and Smart Router as shown in our research. Include the model version when discussing a specific result.
Prototypes and availability
Describe demonstrations as research prototypes. A paper or demonstration does not, by itself, establish that a product, SDK, or model is publicly available. Check availability with our team before making a release announcement.
Results and attribution
Link to the source research and retain the relevant model, device, and measurement conditions. Keep language-model results and voice measurements distinct. Do not present standalone measurements as concurrent system performance.
About SADAIR
Use this description when introducing the company in an article, announcement, or event.
SADAIR is a foundation model company. We build the models that bring advanced AI from the cloud into devices, interactions, and everyday life. Our research connects on-device language and voice models with frontier intelligence, so people and organizations can shape AI around their own knowledge and purposes. Our mission is to make intelligence a lasting human capability.
Contact
For press inquiries, interviews, image requests, or guidance on using our identity, send a note to the SADAIR team.
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